February 22, 2016
PHSA, CPMA & Ministry of Health:
Grocery Store Nudge Tactics
Written by jaitken
Emily Carr’s Health Design Lab has been asked to engage in a collaborative design research project with PHSA and its partners, to consider how to use “nudge” theory and social marketing strategy to increase fruit and vegetable consumption in a primary target demographic of principle household decision-makers/grocery shoppers between the ages of 25-45 years.
Learn more on our projects page here.