• "the eye" concept

  • different iterations of eye badge.

  • alternative views and settings.

  • iterations on widget.

  • in-browser widget.

  • process sketch.

hypothesis #3
This hypothesis anticipated that users would be interested in viewing simple figures in real-time about their current browsing and third party activity. What key aspects of the Collusion add-on could we distil into a set of simple numbers or graphs?

small widget

The intent of the small widget is to provide real-time feedback, targeted for the more intermediate users of the Collusion add-on. Especially those who might like to keep track of their numbers, and already have a grasp of cookies. A dashboard seemed like the most appropriate starting point.

The process started with sketching out small gadget/widget like graphs of collusion, sticking to the visual metaphor of linked nodes. The mini-graphs float within the browser window and persist over time. The triangles in the comps below represent individual third parties. Tracking sites which have had previous connections with your browser were indicated in red.
With these rough ideations, we began to see that the small widget-size might not be enough to contain all information at once. On the other hand the mini-graph also lends itself to display. Good suggestions for the comp at this point included reimagining the widget as a map to help a user orient themselves in the context on the web, using only text, or relying on texture to communicate difference instead of colour.


Later in the process the team introduced the concept of double-keying. Double keying allowed cookies to be identified based on the site they come from, and the site it accesses you through (hence a double key). This allows users greater control over their experience than they currently have, where they are merely choosing to either accept or decline ALL third party cookies, or delete them altogether.

We developed a new iteration with two operating modes, widget mode - which leaves the internet-surfer to focus on browsing around, and sidebar mode - which offers more detailed information and spans a larger context than the immediate page. An option to research third party sites from within the widget, and the ability to know how many times the third parties have connected to you throughout your history was included.
In addition to real time feedback on the connections your browser is making, we also thought it might be useful to place certain privacy controls (that are usually hidden within options menus in your browser) on the widget itself. People would be able to monitor and alter their browsing habits on the go.

Ideally this widget approach will let users develop a better picture of the third parties that connect to them, as well as realize that they can not only exercise control, but also become knowledgeable enough that they can begin to make educated decisions.

the eye

We developed the idea that users can share Collusion graphs of specific sites. A badge in the shape of an eye was developed.